Tr.im, a URL-shortening service used to compress long URLs into as little space as possible, is now sadly being shuttered by parent company Nambu. The company says it couldn’t figure out how to make money with Tr.im, and couldn’t find anyone interested in buying it for “a token amount of money.” Plus, Bit.ly’s stance as the default URL-shortener used by Twitter itself means that Tr.im would fail in the long run no matter what.
Tr.im was a worthy contender, but there are plenty of other perfectly good competitors out there, so its closure wouldn’t be a huge issue for new URLs that need to be shortened by Tr.im users. What’s worrisome is the status of existing Tr.immed URLs. If Nambu shuts down the servers that forward the short URLs to the original long ones, the Tr.immed versions won’t work. The company doesn’t say what its long-term plans are for existing URLs, but it does guarantee that they’ll still work through the end of 2009. The Tr.immed URLs will most likely stop working sometime next year. That sucks.
If Tr.im does go away completely, it’s a wake-up call we all knew would come eventually, if we gave the matter any thought. Shortened URLs live and die at the discretion of the company that shortened them for you, assuming it doesn’t go out of business. And nearly everybody in the URL-shortening game is a very small company without a proven plan for economic sustainability.
All the information contained in millions of tweets with shortened URLs is tremendously valuable–but many of them simply don’t make sense if you can’t click through to the URL that’s been shortened. Sooner or later, Tr.im’s vanishing act is going to remove all the context from vast numbers of tweets, and the folks who suffer won’t be the people who shortened the URLs, but the ones who want to read those tweets.
I hope Twitter intends to start a URL shortener of its own. For one thing, I have more faith in Twitter being around for the long haul than I do in the viability of existing URL-shortening services. Also, if Twitter goes out of business, than all those tweets containing shortened URLs may disappear anyhow…
As for me, I’m now stuck using Bit.ly.
UDPATE: Tr.im has announced that they are back up and running while they search for someone who wants to buy them. But now, I don’t really trust them.
[via Technologizer]




